AI Insights · Timothy · January 2025
Top 5 Travel and Local Apps in Colombia: Q4 2024 Performance
Explore the performance trends of the top travel and local apps in Colombia during Q4 2024, with insights on downloads and active users.
In the fourth quarter of 2024, the travel and local app market in Colombia showed varied trends across the top five apps, according to Sensor Tower data.
Airbnb saw fluctuating weekly downloads, starting at approximately 33K and peaking at 54K in the last week of December. Weekly active users exhibited a notable rise from about 712K to nearly 999K by the end of the quarter.
Picap maintained a steady download rate, with numbers ranging from 26K to a high of 31K mid-December. Active users reached a peak of around 1.1M in early December, before dropping to 722K at the end of the month.
Instabridge: WiFi Hotspot Map experienced some revenue, albeit minimal, with a peak of $18 in mid-October. Downloads varied between 13K and 27K, while active users climbed from 35K to 124K by the end of December.
Booking.com: Hotels & Travel had consistent downloads, peaking at 39K in the last week. Active users also increased, reaching nearly 700K by the end of the quarter.
LATAM: Flights, Hotels, Cars showed a significant spike in downloads in late November, reaching 30K. Active users steadily increased from 131K to over 212K by December’s end.
For more detailed insights and analysis, visit Sensor Tower's platform.
